Presentation Designer's Toolkit

The Hero's journey

The Hero's journey

What is it? The Hero's Journey is a narrative structure that heroes typically follow in their adventures. While commonly associated with literature and filmmaking, it can also be applied to present...

SCQA technique

SCQA technique

What is it? The SCQA technique is a storytelling framework that stands for Situation, Complication, Question, Answer. It’s used to structure a narrative in a clear and compelling way, particularly ...

More from the blog

Revealing data in stages: A smarter way to present

TL;DR: When you show all your data at once, you force your audience to play catch-up. A simple shift—revealing it in layers—helps them follow your thinking and absorb what matters most. That chart ...

How to Communicate Recommendations, Risks, and Decisions Clearly, Quickly, and Confidently

If you’re here, you’ve probably got a team that’s smart, doing good work—but when it comes time to share that work, things get muddy. The thinking’s solid, but the communication? Feels scattered. M...

How to use aspirational imagery to strengthen your pitch

Tl;dr: Aspirational imagery is about reflecting a version of someone they already want to become. In this edition, we’re looking at how this principle works in branding—and how the same approach ca...

What a 1958 Rolls-Royce ad can teach us about sales decks

     Tl;dr: David Ogilvy’s legendary Rolls-Royce ad worked because it anchored luxury in a single, unexpected proof point: silence. Today, we’re breaking down how to find that kind of standout proo...

How a simple metaphor made Notion’s product feel like a breakthrough

TL;DR: Notion’s 2024 keynote shows how the right framing can make a familiar idea feel fresh. By using a common metaphor, they turned modular software into a story about creativity, ownership, and ...

The behavioral science behind numbers that stick

TL;DR: Stats don’t speak for themselves—stories do. Learn how to make numbers memorable by adding context, using relatable examples, and tapping into basic human instincts. Imagine being told: "Our...